Dear Fortitude family,

Welcome back to my midweek motivation! Each day and week brings its own set of experiences and inspirations, compelling me to share my thoughts with all of you.

I'm excited to share my top picks of the week from social media, and I encourage everyone to send in the posts that inspire you. There's a wealth of amazing content out there that deserves recognition! As our community expands, I'll make sure to highlight the submissions that resonate with all of us. Let's keep sharing and growing together!

The Playbook

The worst four words in the English language: "I'll do it tomorrow."

Not because tomorrow never comes. It does.

But because every time you say it, you're training yourself to be someone who delays. Someone who negotiates. Someone who waits for better conditions.

Identity isn't built in the big moments. It's built in the small ones—when no one's watching, when it doesn't feel important, when "tomorrow" seems perfectly reasonable.

Elite performers understand this: The person you are today is the accumulation of every "I'll do it tomorrow" you've said or refused to say.

You're not delaying the task. You're delaying becoming who you need to be.

This Week

To Building Fortitude.

Warm regards,

Colin Jonov CEO & Founder, Athletic Fortitude

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