Dear Fortitude family,

Welcome back to my midweek motivation! Each day and week brings its own set of experiences and inspirations, compelling me to share my thoughts with all of you.

I'm excited to share my top picks of the week from social media, and I encourage everyone to send in the posts that inspire you. There's a wealth of amazing content out there that deserves recognition! As our community expands, I'll make sure to highlight the submissions that resonate with all of us. Let's keep sharing and growing together!

The Playbook

Getting to the top is the easy part.

Staying there is where most people fail.

The higher you climb, the more you have to lose — and the more comfortable you become with the idea that what got you here will keep you here.

It won't.

What worked yesterday isn't proof of what will work today. The landscape shifts. Competition evolves. And the biggest threat to your success isn't the person behind you.

It's your own complacency.

This is why the best carry paranoia like a weapon.

Not the kind that paralyzes. The kind that keeps you sharp when comfort wants to make you soft. Hungry when results want to make you coast. Alert when success wants to make you assume.

It takes years of compounding to build what you have.

It takes one big mistake to get wiped out.

The mindset that wins long-term isn't blind optimism.

It's this: optimistic about where you're going. Paranoid about everything that could prevent you from getting there.

Ask yourself today:

"What is the one thing that could unravel everything I've built?"

Don't avoid the answer.

Eliminate it before it eliminates you.

Survival mentality. That's how you stay at the top.

This Week

To Building Fortitude.

Warm regards,

Colin Jonov CEO & Founder, Athletic Fortitude

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