Dear Fortitude family,

Welcome back to my midweek motivation! Each day and week brings its own set of experiences and inspirations, compelling me to share my thoughts with all of you.

I'm excited to share my top picks of the week from social media, and I encourage everyone to send in the posts that inspire you. There's a wealth of amazing content out there that deserves recognition! As our community expands, I'll make sure to highlight the submissions that resonate with all of us. Let's keep sharing and growing together!

The Playbook

No one "should" do anything.

This is where most advice fails. It moralizes behavior instead of connecting it to outcomes.

"You should work harder." "You should be more disciplined." "You should want it more."

None of that matters.

Here's what does: If you have a desired outcome, certain behaviors increase the likelihood of achieving it. Others decrease it.

That's it. No judgment. No morality. Just math.

The question isn't what you should do. It's: Does this behavior move me closer to what I want or further away?

Elite performers don't operate on "shoulds." They operate on if-then.

If I want X, then I do Y.

Simple. Clear. Effective.

Try this:

Replace one "I should" statement this week with "If I want [outcome], then I need to [behavior]." Notice how it removes guilt and adds clarity.

This Week

To Building Fortitude.

Warm regards,

Colin Jonov CEO & Founder, Athletic Fortitude

P.S: If you've been enjoying our newsletter and finding it valuable, we would greatly appreciate it if you could forward it to your friends, family, or teammates who you think would benefit from it. By spreading the word, you'll be helping us reach more people who can benefit from our shared knowledge and insights!