Dear Fortitude family,

Welcome back to my midweek motivation! Each day and week brings its own set of experiences and inspirations, compelling me to share my thoughts with all of you.

I'm excited to share my top picks of the week from social media, and I encourage everyone to send in the posts that inspire you. There's a wealth of amazing content out there that deserves recognition! As our community expands, I'll make sure to highlight the submissions that resonate with all of us. Let's keep sharing and growing together!

The Playbook

Every decision you make is a deposit into the identity you're building. When you show up to train at 4am, when you keep the commitment nobody's watching, when you choose discipline over comfort—you're voting for the person you want to become. But every time you hesitate, every time you break a promise to yourself, every time you think "I'll do it tomorrow"—that's a vote against yourself. The compounding effect of these votes determines who you actually are, not who you say you want to be. Your identity isn't decided in moments of motivation; it's decided in moments of resistance, when nobody's looking and you choose anyway.

This Week

To Building Fortitude.

Warm regards,

Colin Jonov CEO & Founder, Athletic Fortitude

P.S: If you've been enjoying our newsletter and finding it valuable, we would greatly appreciate it if you could forward it to your friends, family, or teammates who you think would benefit from it. By spreading the word, you'll be helping us reach more people who can benefit from our shared knowledge and insights!